I love seeing this happen: Another community client just upgraded to 1:1 with me. That’s £4,000 this month from people who were already part of my world. No new leads required. Unlike most coaching business owners, I see revenue in two distinct ways: 1) New Client Flow Revenue from fresh leads coming into the business. 2) In-House Revenue Money generated from people who already know, like, and trust me enough to have paid me before. Honestly, the second category is where the magic is. But it...
3 months ago • 1 min read
In 480 BC, Athens stood on the edge of destruction. The Persian Empire had already burned their lands once and was marching again with an army so vast it seemed impossible to resist. The Athenians argued among themselves. Some wanted to repair and reinforce the city walls, others wanted to fight on land. The urge for something quick and tangible was overwhelming. One man, Themistocles, saw further. He convinced the city to use its silver reserves not for walls or weapons, but to build a fleet...
3 months ago • 1 min read
6 months ago I committed to a community model after 3 years of doing 15+ hours a week of 1:1 calls. I still think everyone should start there. 1:1 work is the fastest way to learn. But what teaches you at the start can hold you back later. The last 6 months taught me a lot about running a community. I’ve seen how it works, what the dynamics are, and how value can be given in different ways. Here’s what that looks like now: A full course that people can join straight away for as little as £25...
3 months ago • 1 min read
How rebuilding The Embodied Solopreneur grew my average client spend by 311%. Lifetime Value (LTV) = the average spend per client across the time they work with you. Most people focus on constantly signing new clients. And yes, bringing new people into your world matters. But here’s the trap: If you only focus on the front end, you’re always under pressure to replace clients as soon as they leave. That’s why LTV is so important. When clients stay longer and re-engage, each one can be worth...
3 months ago • 1 min read
Everyone tells you travel = freedom. Here’s why it didn’t for me:From November 2023 to November 2024, I drove across Europe. Manchester to France. France to Spain. Across to Albania, down to Greece, and then all the way back again.It sounds like a dream year on paper. Sunshine, beaches, new cities every week. But here’s the reality: Most of that year I was sat in front of my laptop, taking 1:1 calls and chasing DMs.The travelling itself became secondary. New places blurred into one because I...
3 months ago • 1 min read
I don’t open 1:1 spots often, but I’m doing it now and I want you, my email subscribers, to hear about it before I take it public I’m looking for a handful of Solopreneurs who: Started their journey after living through something difficult. Have drifted into posting for the sake of it. Feel like they’ve lost some of the passion and truth that got them started. The work we’ll do is focused on one thing only: Turning your lived experience and skill into an Embodied Offer. Here’s how it works:...
3 months ago • 1 min read
£10k invested in a “high-ticket coaching program”… £25k/month promised within 90 days. I wish this was rare. It’s not. I keep hearing the same story from solopreneurs: They invest thousands into a mentorship… Get handed the same 5-step funnel: Webinar Some DMs A landing page Basic email sequence And a bunch of Canva templates And when it flops, they are told it’s their fault for not posting enough, not following every script word-for-word, or not “wanting it badly enough.” This is the ugly...
4 months ago • 2 min read
The word “offer” is misunderstood. It’s simply the wrapper around the chocolate bar. The chocolate is your coaching or therapy. The wrapper is what helps people understand what they’re actually buying. Today at 4pm I’m running Part 2 of the Embodied Offer Workshop inside the community. Here’s what we’ll get clear on: 1) Promise Your promise is the time-bound result your clients are paying for. Most people selling transformation are peddling abstract ideas like “confidence” or “clarity” but...
4 months ago • 1 min read
Most of the coaches and therapists I work with have lived through something heavy. Some struggled with alcohol. Some survived health scares like cancer. Others grew up in abusive home environments. But the key is they didn’t let that define them. They used those experiences to learn, train, and help others through the same struggles. That’s where their passion to serve others comes from. The problem is turning that passion into profit. They know how to help people, but they don’t know how to...
4 months ago • 1 min read