How rebuilding The Embodied Solopreneur grew my average client spend by 311%.

Lifetime Value (LTV) = the average spend per client across the time they work with you.

Most people focus on constantly signing new clients.

And yes, bringing new people into your world matters.

But here’s the trap:

If you only focus on the front end, you’re always under pressure to replace clients as soon as they leave.

That’s why LTV is so important.

When clients stay longer and re-engage, each one can be worth 2x, 3x, even 4x more to your business.

For me, the shift came when I relaunched my community as The Embodied Solopreneur.

Part of the rebuild was getting crystal clear on the tiers of access, what they included, and who each one was for.

Take one client:

In 2023, I worked with him on addiction recovery.

He got the result and went on to train as a therapist himself.

This week, he joined The Vault to build his own therapy business.

That re-engagement was only possible because there was a tier of access that matched where he is now.

That’s lifetime value in practice.

Inside The Embodied Solopreneur, there are different tiers of access:

• The Vault: entry-level, access to all trainings
• The Community: 2x live weekly calls / all trainings
• The Partnership: all of the above + weekly 1:1 support
• Installs: short 1:1 projects focused on a single outcome

With this setup, a client might:

1. Start in The Community
2. Step down to the Vault temporarily
3. Take on an Install for a single outcome
4. Move back into The Community when they’re done

That movement extends their relationship with me over months, sometimes years instead of ending when one result is delivered.

They get exactly what they need in terms of support.

I grow my average client spend.

The lesson:

Don’t just design for acquisition.

Design for movement.

Until next time,
Dan