6 months ago I committed to a community model after 3 years of doing 15+ hours a week of 1:1 calls.

I still think everyone should start there.

1:1 work is the fastest way to learn.

But what teaches you at the start can hold you back later.

The last 6 months taught me a lot about running a community.

I’ve seen how it works, what the dynamics are, and how value can be given in different ways.

Here’s what that looks like now:

• A full course that people can join straight away for as little as £25 per week
• A clear upgrade path into The Forum (community), where clients get two group calls with me each week
• Options to work with me 1:1 on a project (Install) basis or through Partnership if someone knows that's what they need

And this is why I’m no longer dependent on short form + endless outbound to grow.

For years I felt stuck posting and hoping the right people would find me.

It works for a while, but it isn’t sustainable.

Over time it makes running a coaching business heavy and unenjoyable.

In reality, I didn’t have the assets in place to do it any other way.

Now I do.

Here's how it works:

• LinkedIn is a place to post with zero expectations
• YouTube shorts turn existing content into attention
• Long-form content builds trust and context
• Email sequence nurtures and sells automatically
• Membership gives instant access to the full course
• Community upgrades gives live calls and support
• 1:1 and partnerships are there for those who want it

The system does the heavy lifting.

The system does the heavy lifting.

So my focus now is simple:

Build lead engines that bring people in.

As always, I’ll share what’s working (and what’s not) with clients in real time.

If you’re tired of the content + outbound grind and struggling for leads, maybe you’d like to come along for the journey.

Full video below.

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Until next time,
Dan