The word “offer” is misunderstood.

It’s simply the wrapper around the chocolate bar.

The chocolate is your coaching or therapy.

The wrapper is what helps people understand what they’re actually buying.

Today at 4pm I’m running Part 2 of the Embodied Offer Workshop inside the community.

Here’s what we’ll get clear on:

1) Promise

Your promise is the time-bound result your clients are paying for.

Most people selling transformation are peddling abstract ideas like “confidence” or “clarity” but those words don’t mean anything because they’re so subjective.

One of the fixes I teach is my “So You/They Can” frame.

For example:

I help [ICP] feel more confident ‘So They Can’ get their next promotion in 90 days.

See how that translates abstract ‘confidence’ into real, visible behaviour?

That’s what helps a prospect understand what they’re actually buying.

2) Process

Your process is the three steps you guide a client through to reach that promise.

• Where do they start?
• What happens at the end?
• What’s step one, step two, step three?

Often your process is based on the exact steps you took yourself, which makes it repeatable and easy to trust.

The process also includes how your offer is delivered…

• Is it 1:1?
• What resources?
• How much additional support?

It’s simply the bridge between their pain and your promise.

3) Pricing

Pricing is where most people get stuck.

In my experience:

• Most coaches are overpricing.
• Most therapists are underpricing.

And then they wonder why they can’t make any sales.

Truth is, pricing isn’t just a number…

It carries an energy.

If you price too high without the lived experience to back it, you project neediness and people feel the gap.

If you price too low, you project a lack of confidence and people question the value.

Pricing challenges usually happen because they’ve copied what ‘the market’ is doing instead of looking at two things:

1. Who they actually are, and the lived experience they bring.
2. What the result they’re promising is truly worth to the client.

Pricing has to reflect both.

By the end of today’s 90-minute session, clients will either have rebuilt their offer so it finally makes sense to prospects, or created a brand new one that they’re excited to share with the world.

There are still a couple of guest spots left for today.

And if you want the bigger picture, doors to the community are open this week.

Hit respond and I’ll share the details.

Until next time,
Dan